Connecting the dots
Dot I/O Health is a strategic consulting firm. For more than ten years, we have put people and their communities at the center of our work to help pharmaceutical companies develop effective strategies to create a better connection between people and the healthcare they need. We call this demand-led-thinking. It’s why we chose our name: We join the dots between demand and care.
unmet need is not demand
We believe that a person's health is as sacred a human right as shelter, food, or water … But we know that too many people don't get the healthcare they deserve because it remains unevenly distributed. We also know that unmet need alone doesn't translate to access. To redress the balance, we put demand-led-thinking at the heart of our business to find and create a greater equilibrium between people and the treatment they need and want.
Demand-led-thinking
Demand-led-thinking is our unique approach, which always starts with identifying and understanding the demand from the ground up and then applying strategies to improve it. Together with our clients, we work to remove barriers to the healthcare people need and want, finding the equilibrium to achieve health and economic benefits for all. Our solutions and advisory blend people-centered design, data science, technology, creativity, and communication to achieve this.
Who is your real patient?
Understand the potential demand for your therapy with P3's (Precise Patient Population) innovative approach. While the industry focuses on prevalence, diagnoses, and comorbidities to understand unmet needs, we dig deeper to uncover the socioeconomic and demographic factors driving the patient journey, allowing you to create precise strategies that capitalize on unmet demand and maximize the impact of your therapy.
Geolocate patient populations
We developed Vicinity to locate potential patient populations using socioeconomic and demographic data without collecting any personal information. Our database has resolution at county and ZIP code levels in the majority of markets (countries), and our consulting team can add more geo-data layers based on your needs. One example project involved identifying underserved and at-risk migrant populations based on place of birth.
A PRECISION STRATEGY
Using P3 and Vicinity insights combined with our deep industry expertise, we create precision strategies focused on achieving results efficiently for your business. Our framework ensures that strategies are globally and locally aligned and impactful by turning unmet needs into actionable demand and translating value into positive outcomes.
HYPER-LOCAL IMPLEMENTATIONS
The global strategy is implemented through on-the-ground hyper-local approaches, enabling tailored health systems and empowering local marketing teams to engage with stakeholders effectively. Our framework ensures data and knowledge on implementation effectiveness are collected to drive improvement and sharing across markets.
Building people-centered capability
Our approach to ‘patient-focussed’ / ‘patient-centered’ medicines development and commercialization embeds demand-led-thinking throughout the lifecycle by enabling the adoption of patient-insight-driven business models, strategies, and activities. Demand Impact is a suite of solutions to help an organization adapt and adopt ‘patient-focussed’ approaches that deliver positive outcomes for patients, health systems, business and community.
CONNECT AND ALIGN
An organization has vast amounts of data siloed away. During a new project, analyzing this data can unlock valuable insights and align teams and organizations. We use DEEP Data Forensics to filter, sort, and analyze your data and processes to understand your company's DNA. To communicate our findings, we create powerful, highly digestible, and impactful data visualizations, storytelling, and dashboards to bring your stakeholders on the journey with you.
WHAT IS THE TRUE DEMAND FOR A THERAPY?
Our approach stands out due to our unique perspective. We analyze open-source data that others often overlook, enabling us to map the ecosystem of unmet demand. Our team on the ground confirms these insights through direct interviews with patients, advocates, and healthcare professionals. This strategy anticipates future trends and enhances cost efficiency compared to traditional methods by prioritizing patient needs and transforming unmet needs into actionable demand.
ANTICIPATE FUTURE VALUE
We analyze an asset's future value based on anticipated demand, considering patient experience, portfolio strategy, social and cultural trends, emerging trends, and the broader health ecosystem. Using our specialized health asset framework, we can provide a trusted advisor to assist your organization in guiding an asset through its development lifecycle.
